Profile

Beth Hjelm is an emerit instructor at the University of Oregon's Lundquist College of Business. She has more than thirty years of experience in financial management, marketing strategy, organizational planning, and performance improvement.

Prior to joining the faculty at the Lundquist College, Hjelm headed a consulting firm focused on strategic management and new venture startups. She was a member of Coopers & Lybrand Consulting for fourteen years. Her functional practice focused on delivering services to the chief financial officer and the financial organization, and her industry focus was the telecommunications industry. Hjelm is a coauthor of Reinventing the CFO: Moving From Financial Management to Strategic Management (McGraw-Hill), which presents a vision and an implementation methodology to develop best practices in the financial function.

At the college, she has served as interim managing director for two of the Lundquist College's centers of excellence—the Cameron Center for Finance and Securities Analysis and the Center for Sustainable Business Practices. In addition, she was previously the program director and faculty advisor for the Oregon MBA's Strategic Planning Projects—a five-month consultancy in which MBA students work with clients on key strategic issues to develop a comprehensive set of recommendations and implementation plans for an emerging business opportunity.

Hjelm previously taught accounting at Elizabeth Seton College in New York and strategic management at Oakland University in Rochester, Michigan.