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Hong Yuan is a Professor of Marketing and coordinator of the marketing PhD program at the Lundquist College of Business. Yuan's expertise includes retailing, pricing, promotion, services marketing, and sustainability. Her research has been featured in journals including the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Business Research, and Journal of Retailing. She also serves on the editorial review board of the Journal of Academy of Marketing Science, Journal of Retailing, and Psychology & Marketing.

Yuan received her PhD and MA from the University of Michigan. Since joining the Lundquist College, her research has been funded by organizations such as the National Bureau of Economics Research, Marketing Science Institute, and the National Natural Science Foundation of China.