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Honors and Awards

  • Consumer Protection Research Grant ($26,450), University of Oregon, April 2022
  • Consumer Protection Research Grant ($9000), University of Oregon, May 2021
  • Research Grant (#72072065, ¥480,000—approximately $80,000), National Natural Science Foundation of P.R. China, 2021–2024
  • Harold and Muriel Berkman Charitable Foundation Grant ($3,000), December 2019
  • Research Grant (#4000917, $2,000), Marketing Science Institute, November 2019
  • Best Paper Award, SERVSIG Conference in Paris, France, June 2018
  • Stanley C. Hollander Award for the Best Retailing Paper, Academy of Marketing Science Conference, May 2018
  • SSA Grant (#5 RRC08098400, Project NB16-04, $70,887), National Bureau of Economics Research Retirement Research Center, 2015–2017
  • Dean's Research Award, University of Oregon, 2015
  • John and Emiko Kageyama Endowment Fund Research Grant for Untenured Faculty, University of Oregon, 2013 ($2,000), 2014 ($2,000), 2015 ($2,000)
  • Research Grant (#71272126, ¥600,000—approximately $100,000), National Natural Science Foundation of P.R. China, 2013–2016
  • Member of the List of Faculty Ranked as Excellent by Students, University of Illinois at Urbana-Champaign, 2010–2011
  • Albert J. Haring Symposium Faculty (representing the University of Illinois at Urbana-Champaign), Indiana University, 2011
  • Teacher Scholar, Center for Excellence in Teaching, University of Illinois at Urbana-Champaign, 2010
  • Research Board Grant ($9,600), University of Illinois at Urbana-Champaign, 2008
  • Honorable mention, Best Paper of the Conference and Best Paper Award of Distribution Channels Track, Winter AMA Educator's Conference, 2006
  • William R. Davidson Award for the Best Article, the Journal of Retailing, 2004
  • Grant for Research on Market Experiments ($12,000), Marketing Science Institute, 2003
  • AMA Sheth Doctoral Consortium Fellow (representing University of Michigan), University of Minnesota, 2003
  • Milton G. and Josephine H. Kendrick Award for Outstanding Doctoral Work, University of Michigan, 2002–2003
  • INFORMS Doctoral Consortium Fellow (representing University of Michigan), University of Alberta, Canada, 2002
  • Gerald and Lillian Dykstra Teaching Award for Outstanding Graduate Student Instructors, University of Michigan, 2002
  • Albert J. Haring Symposium Fellow (representing University of Michigan), Indiana University, 2001
  • Gessner's Award for Outstanding Students from Developing Countries, University of Michigan, 2000–2001