Profile

Kim Sheehan currently directs the Master's program in Advertising and Brand Responsibility brings more than 12 years of experience in advertising and marketing to the School of Journalism and Communication’s (SOJC) advertising sequence. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted for numerous companies, including People magazine and Laura Ashley. She is a past president of the American Academy of Advertising, a five-time Page Center Scholar, and has directed both the Strategic Communication  Master's program in Portland and the SOJC Honors program.  She is the author of 15 books on advertising, most recently an update of "Hitting the Sweet Spot" with the late Charlie Roberson of Red Spider.

Sheehan teaches courses in advertising and brand planning, media theory, and research methodology. She is a prolific researcher examining a range of topics in the digital sphere including privacy, self certifications, and brand mission.