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Brittany Shoots-Reinhard is a Senior Research Associate in Dr. Ellen Peters' lab. She is interested in decision making and attitudes and persuasion. One area of her research investigates how perceived and actual numeric ability influences decisions and motivation to ultimately improve academic, health, and financial outcomes. A second area involves evidence-based communication, and how factors such as emotion, message resistance, and numeric ability facilitate or inhibit persuasion and behavior change. She has explored these factors in topics such as tobacco use and safe driving.