Profile

David Boush is a professor emerit of marketing at the University of Oregon's Lundquist College of Business. His research interests center on the relationship between consumer behavior and marketing management decisions. Recent studies have focused particularly on the way consumers respond to advertising and on the way consumers use brand image in the process of choosing products. He has done consulting and executive training for US West, the Donaldson Company, P.W. Pipe, and the Bank of Newport. He is also a former marketing research analyst for Hallmark Cards. He is a member of the American Marketing Association, the Association for Consumer Research, the Academy of Marketing Science, and the Society for Consumer Psychology.