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After being personally mentored by Bill Bowerman and spending 27 years at Nike working in Hong Kong, Japan, Thailand, Korea and the United States, Schmidt-Devlin realized there wasn't a program out there that could prepare students to work in the sports product industry. Upon receiving her MBA at the UO's Lundquist College of Business, she worked alongside Dr. Roger Best to cofound the UO Sports Product Management program. Apart from being the program's director, Schmidt-Devlin also teaches the program's Integrative Project-Sports Product Making course.

Schmidt-Devlin's expertise spans across the supply chain with direct responsibility for product development, merchandising, marketing, and manufacturing. Schmidt-Devlin's strengths include strategic planning, team leadership, project management, international business management, and government and partner company relationship building.

In 2012, she produced a documentary about Oregon track and field called We Grew Wings, which was inspired by her years as a University of Oregon track and field athlete. Schmidt-Devlin now keeps busy with the University of Oregon Sports Product Management Program and enjoys spending time with her family, running, and travelling.