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Francine Hatton is a marketing and event professional who founded her career by promoting national and international motorsports events at WeatherTech Raceway Laguna Seca. After nearly a decade, she branched out and formed her own marketing consultancy, helping the growth of small- and medium-size businesses in the retail, construction, utility, nonprofit, and event industries. Hatton joined the Sports Product Management Program in spring 2019, and with her passion for sporting events and human performance—together with an entrepreneurial, tech-savvy aptitude—she aims to deeper connect the program with students and stakeholders.