Profile

Lim's Google Scholar Page

Recent Publications

• Lim, H. S., Moon, W. K., & Ciszek, E. (2023). Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns. Journal of Homosexuality, 1-29.
• Lim, H. S., & Brown-Devlin, N. (2023). The value of brand fans during a crisis: Exploring the roles of response strategy, source, and brand identification. International Journal of Business Communication, 60(4), 1148-1176.
• Brown-Devlin, N., Lim, H. S., & Tao, J. (2022). Examining the influence of algorithmic message personalization on source credibility and reputation. International Journal of Business Communication, 23294884221126489.