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Speeches

Wed, 12/21/2022 - 22:26 — jbeck2
  • "The Role of Identification Needs in Shaping the Efficacy of the One-for-One Promotional Model," with Riley Dugan and Joshua Clarkson, American Marketing Association Summer Conference, August 2017
  • "Marketing to Fans All Over the World: How Fan Identification and Social Context Jointly Shape Brand Sponsorship Effectiveness," with Marc Mazodier and Conor Henderson, American Marketing Association Summer Conference, August 2017
  • "Soapbox Profits: How Brand Activism Impacts Abnormal Stock Returns," with Yashoda Baghwat, Nooshin Warren, and George F. Watson, INFORMS Society for Marketing Science Conference, June 2017
  • "By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control," with Alexander Bleier and Ryan Rahinel, Association for Consumer Research Conference, October 2016
  • "Economic Inequality and Brand Performance," with Colleen Harmeling, Yashoda Bhagwat, and Conor M. Henderson, American Marketing Association Summer Conference, August 2016
  • "Economic Inequality, Trust, and Brand Leadership," with Colleen Harmeling, Yashoda Bhagwat, and Conor M. Henderson, Theory + Practice in Marketing Conference, May 2016
  • "Brands as Stewards: The Role of Brand Leadership in the Process of Restoring Control," with Alex Bleier and Ryan Rahinel, European Marketing Academy (EMAC) Conference, May 2016
  • "Winning Me (Us) Back: How Self-Construal Shapes the Efficacy of Targeted Brand Apologies," with Roseann V. Hassey, American Marketing Association Winter Conference, February 2016
  • "Norms as Standards vs. Self-Descriptions: How Dynamic Information Shifts Interpretation of Normative Messages," with Sokiente W. Dagogo-Jack and Nidhi Agrawal, Association for Consumer Research North American Conference, October 2014
  • "Culture's Impact on Relationship Marketing in BRIC Countries," with Stephen A. Samaha, American Marketing Association Summer Conference special session with Jag Sheth, Olga Tretyak, and Aurea Ribeiro, August 2012
  • "Unpacking Loyalty: A Meta-analytic Review for B2B Relationships," Special session: Emerging Interorganizational Issues, with George F. Watson IV, Conor M. Henderson, and Robert W. Palmatier, American Marketing Association Summer Conference, August 2012
  • "Relationship Marketing," with Robert Palmatier, B2B Authors' Conference hosted by Edward Elgar Publishing, Ltd., Harvard University, August 2010
  • "Leveraging Groups," with Robert W. Palmatier and Conor M. Henderson, American Marketing Association Summer Conference, August 2010