Profile

Lynn R. Kahle is a professor emerit of marketing at the University of Oregon's Lundquist College of Business. He was previously head of the Department of Marketing at the college and also served as academic director of the university's applied information management master's program. He was president of the American Marketing Association Special Interest Group (SIG) on Consumer Behavior, previously serving as president of Sports and Special Events SIG. He has served as president of the Society for Consumer Psychology, which he now represents on the APA Council of Representatives, and as editor of Sport Marketing Quarterly. View his entry on Wikipedia for more information.

His research on topics such as values and lifestyle marketing has been widely published and cited in disciplinary and interdisciplinary journals. His most recent books include Communicating Sustainability for the Green Economy (2014, with Eda Gurel-Atay), Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments (2013, with Elizabeth Minton), Marketplace Lifestyles in an Age of Social Media: Theory and Method (2012, with Pierre Valette-Florence), and Consumer Behavior Knowledge for Effective Sports and Event Marketing (2011, with Angeline Close).