Skip to content


Ed Madison is an associate professor at the University of Oregon School of Journalism and Communication, and is an affiliate faculty member at the UO College of Education, the Agora Journalism Center, and the Center for Science Communication Research (SCR). He also serves as executive director of the Journalistic Learning Initiative (JLI), an Oregon-based 501(c)3 nonprofit whose mission is to empower students to discover their voice, improve academic outcomes, and engage in self-directed learning through project-based storytelling. Since 2015, JLI has positively benefited more than 6,000 students at 20+ middle and high schools in Oregon and California.

Madison has a 27-year track record as an executive producer/director of network television, film, and commercial projects. His multifaceted career in media began at the age of 16 and has covered the gamut, from talent coordinating for a local Washington, D.C., talk show while still in high school to creating, producing, and directing programs and segments worldwide for network, syndicated, and cable television.

At age 22, Madison became a founding producer for CNN, aiding in the groundbreaking quality programming that has come to represent that network. His own subsequent companies have provided services for most of the major networks and studios, including CBS, ABC, A&E, Paramount, Disney, and Discovery. He has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10, and Entertainment Tonight. Madison’s current company, Engaging Media, Inc., creates, brands, and distributes high-caliber video programs and marketing messages for delivery via the Internet to mobile devices and PCs.

For more information, visit his website.