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Biography

Senyo Ofori-Parku joined the SOJC from the University of Alabama, where he taught consumer insights and strategy. His research examines sociocultural cognition and sense-making as it relates to environmental health risk communication. He also studies corporate sustainability, corporate social responsibility, and consumer behavior pertaining to “green” brands and products in national and international contexts. His work has appeared in journals such as Journalism & Mass CommunicationEducator; Public Understanding of Science; Journal of Research for ConsumersRisk & SocietyScience CommunicationEcquid Novi: African Journalism Studies; and Media, Culture, & Society. He has earned top paper awards from the Association for Education in Journalism and Mass Communication and the International Communication Association.

Prior to his doctoral work, Ofori-Parku was a full-time lecturer (an equivalent of assistant professor) in the Department of Communication Studies at the Christian Service University College in Ghana. He also brings to the SOJC a professional portfolio that spans three international integrated marketing communication firms—including Universal McCann Ghana—as a director of research and planning, copywriter, and communication consultant. He has led major World Bank–sponsored projects and worked for clients such as Nestlé and African telecommunications industry leader MTN.