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Ryan Rahinel is an associate professor of marketing, Judy and Hugh Oliphant Research Scholar, and coordinator of the PhD program in marketing at the Lundquist College of Business. Rahinel's research on brands, the physical world, and their intersection has been published in the leading journals in marketing and psychology, such as Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science, and Journal of Experimental Social Psychology. He sits on the editorial review board of the Journal of Consumer Research and regularly reviews for other top outlets. Rahinel joined Lundquist in 2023 after nine years at the University of Cincinnati. He received his PhD in marketing from the University of Minnesota in 2014.