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After graduating from the University of Oregon’s School of Journalism, Stu Redsun has held almost every marketing role across his career.  Stu spent his first 11 years learning marketing at Nike, then led marketing communications for technology brands Gateway, Motorola and Sony (taking each to record sales during his respective tenures). More recently in the apparel/footwear industry, Stu was the Chief Marketing Officer at Columbia Sportswear Company and before that at Under Armour.  Stu is known for implementing a brand’s unique story across every consumer touch-point to drive both short-term sales and long-term brand loyalty. Stu now runs Brand & Marketing for Waste Management, a $15.5 billion company, leading WM's sustainability focus across all customer touch-points.