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Eric holds a Bachelor of Arts in Sociology with English and a Master of Philosophy (MPhil) in Communication Studies. He has nearly 20 years of experience in the communications profession including public relations, advertising, strategic communications management, brand development and management, and strategic change communications. He has taught at various institutions in Ghana and has authored and co-authored publications on communications, sales, and marketing. He intends to study behavioral branding within the context of change management among selected Ghanaian organizations. He is also interested in analyzing various trends, issues, and problems in advertising, public relations, and brand development.