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Eric’s research seeks to empower people to achieve their fullest potential in a sustainable manner while embracing and celebrating their social identities. His research is positioned at the crucial intersection of corporate activism, critical public relations, corporate social responsibility/sustainability, and culture. His current research focuses on situations where branding, corporate activism, environmental conservation, and socioeconomic development collide with intersectional social justice issues such as gender, race, ethnicity, class, sexuality, ability, citizenship and other axes of inequality and oppression.

Eric has presented at major international communication conferences and published in communication journals. Eric aims to be recognized as a leading media/communication scholar and consultant of African origin, with a specialization in corporate political activity, critical public relations, feminist media theory, participatory and dialogic communication, and social identity. He hopes to help unlock the challenges to Africa’s development by undertaking relevant research and publication, teaching, community service, consulting, and active scholarship that speaks to felt development problems.