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  • Yuan, Hong, Nathan Warren, and Sara Hanson. "The Impact of Changes to Tipping Norms at The Organizational Frontline: A Comparison of Pre-Service and Post-Service Tipping." American Marketing Association SERVSIG Conference, 2018.
  • Hanson, Sara, Monika Kulkar-Kinney, and Hong Yuan. "One for Me, One for You: Exploring Consumers' Motivations to Share Referral Coupons." Journal of the Association for Consumer Research Consumer Response to the Evolving Retailing Landscape Conference, 2017.
  • Yuan, Hong, and Aradhna Krishna. "Pricing of Mall Services When Transactions Can End outside the Mall." American Marketing Association Winter Educators' Conference, 2016.
  • Hanson, Sara, and Hong Yuan. "Share It Forward: The Effect of Social Couponing on Purchase Intentions." American Marketing Association Summer Educators' Conference, 2015.
  • Kulkarni, Atul, and Hong Yuan. "Consumers' Search Intentions in Response to Conditional Promotions." Association for Consumer Research Conference, 2012.