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Books

Álvarez-Nobell, A., Molleda, J. C., Moreno-Fernández, A., Athaydes, A., Suárez-Monsalve, A.M. & Herrera, M. (2021). Comunicación estratégica y relaciones públicas en América Latina: crisis del COVID-19 en la gestión de comunicación, ciberseguridad, situación de las mujeres, retos éticos y nuevas competencias. Resultados de una encuesta en 20 países. Bruselas: EUPRERA.

Molleda, J.C., & Kochhar, S. (2019). Global and Multicultural public relations. Hoboken, NJ: Wiley Blackwell.

Moreno, A., Molleda, J.C., Athaydes, A., Suárez, A.M., Herrera, M. & Álvarez, A. (2017). Latin American Communication Monitor 2016 – 2017: Tendencias en comunicación estratégica: big data, automatización, engagement, influencers, coaching y competencias. Resultados de una encuesta en 17 países. Madrid, España: EUPRERA/DIRCOM.

Moreno, A., Molleda, J.C., Athaydes, A. & Suárez, A.M. (2015). Latin American Communication Monitor 2015. Excelencia en comunicación estratégica, trabajo en la era digital, social media y profesionalización. Resultados de una encuesta en 18 países. Bruselas: EUPRERA.

Refereed Publications

Álvarez-Nobell A, Molleda JC, & Athaydes A. (2022). Strategic issues and main professional trends in public relations: Results from 19 Latin American countries. Public Relations Inquiry.

Navarro, C., Moreno, A., Molleda, J.C., Khalil, N., & Verhoeven, P. (2020). The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals. Public Relations Review, 46(2), article 101881.

Molleda, J.C., Moreno, A., & Navarro, C. (2017). Professionalization of public relations in Latin America: A longitudinal comparative study. Public Relations Review, 43(5), 1084-1093.

Molleda, J.C., Kochhar, S., Moreno, A., & Stephen, G. (2015). An intertwined future: Exploring the relationship between the levels of professionalization and social roles of public relations professionals. Research Journal of the Institute for Public Relations, 2(2). Available at: http://www.instituteforpr.org/intertwined-future-exploring-relationship-...

Book Chapters

Álvarez-Nobell, A., Molleda, J.C., Moreno-Fernández, A., & Suárez-Monsalve, A.M. (2021). Latin America and the strategic communication dilemma in times of COVID-19. In R. Tench, J. Meng & A. Moreno-Fernández (Eds.), Strategic communication in a global crisis’. London: Routledge.

Suárez-Monsalve, A.M., & Molleda, J.C. (2019). Strategy. In B. Brunner (Ed.), Public Relations Theory: Application and Understanding (pp. 11-20). New Jersey: Willey Blackwell.

Bravo, V., Molleda, J.C., Giraldo-Davila, A.F., & Botero-Montoya, L.H. (2018). Chiquita Brands, its illegal payments to paramilitary groups in Colombia, and the transnational public relations crisis that followed. In B. Brunner & C. Hickerson (Eds.), Cases in public relations: Translating ethics into action (pp. 343-348). New York: Oxford University Press.

Molleda, J.C., Suárez, A.M., Athaydes, A., Sadi, Gabriel, Hernáandez, E., & Valencia, R. (2018). Influences of postcoloniasm over the understanding and evolution of public relations in Latin America. In E. Bridgen & D. Verčič (Eds.), Experiencing public relations international voices (pp. 152-164). New York: Routledge.

Molleda, J.C., & Stephen, G.C. (2017). When conflict shifts: An analysis of Chiquita Brands’ transnational crises in Colombia and Guatemala. In A.M. George & K. Kwansah-Aidoo (Eds.), Culture and crisis communication: Transboundary cases from, nonwestern perspectives (pp. 308-324). New Jersey: Wiley.

Molleda, J.C. (2016). Authenticity. In C.E. Carroll (Ed), The SAGE Encyclopedia of Corporate Reputation (pp. 51-54). Thousand Oaks, CA: SAGE Publications.

Molleda, J.C. (2016). Corporate reputation in Latin America. In C.E. Carroll (Ed), The SAGE Encyclopedia of Corporate Reputation (pp. 382-384). Thousand Oaks, CA: SAGE Publications.

Referred Conference Research Papers

Moreno, A., Navarro, C., Molleda, J.C. & Fuentes, C. (2018, September). Measurement and predictors of resilience among Latin American public relations professionals: An application of the Connor-Davidson Resilience Scale (CD-RISC). Paper presented at EUPRERA 20th Annual Congress 2018 BIG IDEAS! Challenging Public Relations Research and Practice, Aarus, Denmark.

Molleda, J.C., Moreno, A., Navarro, C., & Stephen, G. (2016, June). Professionalization of public relations in Latin America: A longitudinal comparative study. Paper accepted for presentation at the International Communication Association 66^th Annual Conference, Division of Public Relations, Fukuoka, Japan.

Molleda, J.C., & Oloke, T. (2016, June). The African Union Commission’s multinational Ebola campaign informed by and against the decision-making model for localization. Paper accepted for presentation at the International Communication Association 66^th Annual Conference, Division of Public Relations, Fukuoka, Japan.

Trade Publications

Molleda, J.C. (2021). Developing the future of the profession: How higher education and the industry should work together. Thought Leaderships Essays of the International Public Relations Association. Available at: https://bit.ly/3GXSIFQ

Molleda, J.C. (2021, September 10). Leading a strategic plan for an uncertain future during a time of disruption and upheaval. PR Daily. Available at: https://bit.ly/3Em7zsL

Molleda, J.C. (2019, April 12). Venezuela’s crisis is a tragedy – but comedy gold for satire, cartoons and memes. The Conversatioon. Available at: shorturl.at/hnqZ0

Molleda, J.C. (2016, January 11). Taxonomy of responses to VW’s Goodwill Package reveals PR lessons. PRNews. Available at: bit.ly/1OwJctk

Molleda, J.C. (2015, October 9). Volkswagen’s transnational crisis: In full-speed mode. Institute for Public Relations’ blog. Available at: http://www.instituteforpr.org/volkswagens-transnational-crisis-%E2%94%82...

Alvarez Nobel, A., Moreno, A., & Molleda, J.C. (2015, September). Los comunicadores latinoamericanos, críticos con el éxito de la comunicación de social media en sus organizaciones [Latin American communicators, critics with the success of social media communication in their organizations]. Dircom, 108, 12-13.