Profile

Dr. Molleda’s research interests are in global corporate public relations management, including coordination and control mechanisms and transnational crises; public relations practices, regulations, professionalism, and social roles in Latin America; multi-sector partnerships creation and maintenance; and the interplay between the construct of authenticity and strategic communication practices. He has introduced to the international academic community the concept and theory of cross-national conflict shifting (Journalism Studies, Public Relations Review), the Latin American School of Public Relations (“Journalism Studies”), as well as the social roles of public relations in Brazil (“Journal of Public Relations Research”) and Colombia (PRSA Educators Academy and Anagramas, a peer-reviewed publication from Universidad de Medellin, Colombia). Since 2014, he has been the co-director of the Latin American Communication Monitor, which is part of the Global Communication Monitor program that the European Public Relations and Research Association organizes.

Dr. Molleda has a national and international record of conference papers, lectures, and publications (e.g., Association for Education in Journalism and Communications, Association of Public Relations Professionals of Puerto Rico, Brazilian Association of Public Relations, Canadian Public Relations Society, Central University of Venezuela, Colombian Center of Public Relations and Organizational Communication, Cuban Circle of Public Relations, Dominican Circle of Public Relations, Inter-American Confederation of Public Relations, International Communication Association, International Public Relations Association [IPRA], Latin American Association of Public Relations, National Chengchi University in Taiwan, National Communication Association, National University of Central Peru, Public Relations Society of America [PRSA], Social Communication College Casper Libero in Brazil, University Institute of Public Relations in Venezuela, University of Costa Rica, University of Malaga in Spain, University of Medellin in Colombia, University Rey Juan Carlos in Spain (Fulbright Senior Specialist), University of Turabo in Puerto Rico, and University of Zulia in Maracaibo, Venezuela).